adidas originals x lego

These shoes were a take on classic adidas silhouettes utilising quintessential LEGO elements.
This pack was furthermore specially created for a female/feminine consumer in mind and I therefore carefully considered both colours and elements.
Having been brought up playing with LEGO Belville, it was a dream come true to create a women’s pack based on some of the classics LEGO elements and features.
The aim was to land somewhere in between playful and wearable and no matter old or young I don’t think anyone can’t help but smile a little when they see them.