An ode to playful hearts

Here is a selection of the many valentine’s stories I designed through the years.
The classic ones, easy-to-wear ones, collab and self-love ones.

 all the classics

These shoes all integrate the most classic element of love and valentine vibes; the HEART.
The red and white Stan Smiths were a pack created together as matching opposites with glossy red and matte white finishes in two different combinations.
All shoes were created from a design approach where simple iconic elements and wearability were key features that had to be integrated.

 

self-love pack: be your own valentine

For this pack all elements revolved around creating fun little surprises and elements with a message of self-love.
The writing on the laces are facing towards the wearer of the shoe with the message self-love is not selfish and you will also find a little message on the inside of the tongue label saying I love me for me.

The pack consists of the classic models Stan Smith, Superstar and Forum Low and all carry different colour detailing in both nude, pastels and strong neon red.

ABOVE: Three little hearts in a row are embossed different places on the shoes depending on the model representing the siginificance of 3 for the brand with three stripes.

 

collab: adidas originals x fiorucci

This was collaboration between fashion brand Fiorucci and Originals’ apparel and footwear.
I aimed to connect shoes with apparel and Fiorucci’s rich and playful history and therefore took the alien’s from the apparel graphic on to the shoes.
By making a translucent heel tap I was able to keep the alien heads just a little bit larger and make both their faces and conversation slightly more visible on the otherwise small space there is to work with.