BODY OF WORK
This page is dedicated to some of the highlight projects I've worked on within adidas originals.
I am only writing short texts to explain a bit about each project and to share personal key take-aways.
out loud "mix it”
womens exclusive pack
Looking into Italian prints for inspiration - twisting and mixing it on different silhouettes.
Finding a colorway to highlight the prints while not overtaking the final look was a balance.
adidas originals x swarovski crystals
collab pack
For this project it was all about keeping the integrity of the adidas icons (Superstar, Stan Smith, Rivalry Low & Superstar Bold) while utilising the sparkly Swarovski crystal to their fullest. Superstar, Stan Smith and Rivalry Low have all been kept in their most iconic colorways. For the Superstar Bold there was room to have a bit more fun by also adding the big crystal beads as lace-jewels and only implying the classic black colorway through the black crystal beads used as a fade on heeltap and stripes.
oil slick pack
WOMENS EXCLUSIVE PACK
A cross-model pack where it was all about the eye-catching oil-slick leather.
Stan Smith bckl
new upper design
I got to work on a new women's specific silhouette based on the iconic Stan Smith: Stan Smith BCKL (read: buckle)
Personally I love a Stan Smith covered in prints and color and I own quite a few versions myself - however it was super interesting to design a new upper where the interest lies within the uniqueness of the clean upper and final details.
On one of the pages you can see a mash up of some of my first explorations done by hand over an old Stan Smith alongside some of the explorations I did in Photoshop.